The Bharatiya Janata Party (BJP) Assam unit has triggered a major political storm after releasing an AI-generated video portraying a Muslim-majority Assam with the caption: “Assam without BJP.”

The video, posted from the party’s official X (Twitter) handle, has been widely criticized for allegedly portraying Muslims as a threat, instead of addressing the stated issue of illegal immigration.

Video Message vs PM Modi’s ‘Sabka Saath’ Slogan

While Prime Minister Narendra Modi has repeatedly promoted the message of “Sabka Saath, Sabka Vikas, Sabka Vishwas”, the Assam BJP’s video appears to contradict that vision by reducing an entire community to a security threat.

Critics argue that the content doesn’t highlight illegal migration, but instead sends a communal message of identity-based fear.

Congress Files Complaint, BJP Defends Video

The controversy intensified after the Assam Congress filed a police complaint against the video.

Meanwhile, Assam government spokesperson Pijush Hazarika defended the party’s stance, insisting the video was aimed only at highlighting the impact of illegal immigrants on the state’s demography.

However, political observers point out that if the real concern is migration, the BJP could have delivered that message clearly and directly without resorting to imagery that targets a particular religion.

More AI Videos: ‘Paaijaan’ Campaign

The official BJP Assam handle has continued posting videos under the tag “Paaijaan”, showing minority communities at Congress rallies and even a Muslim individual disguising as a Hindu.

One viral caption read:
“Paaijaan’s dream ‘Bor Axom’ is nothing but a paradise for the Kanglus.”

Such messaging has raised concerns that the BJP’s campaign is pushing a communal narrative rather than focusing on illegal migration.

Political Strategy or Fear Politics?

Analysts suggest the real goal behind these videos may be electoral mobilization through fear.

Instead of presenting solutions for illegal immigration, the BJP’s digital campaign seems designed to:

• Draw a sharp divide between “us” and “them.”

• Position the BJP as the sole protector of Assamese identity.

• Reinforce fear-based politics to secure voter loyalty.

“It’s less about solving the problem and more about feeding their base with fear-driven messaging,” said a senior political analyst.

Key Takeaways

• AI-generated video by BJP Assam shows a Muslim-majority future, sparking communal concerns.

• Congress files police complaint, while BJP defends the video as anti-immigration messaging.

• More clips under ‘Paaijaan’ tag highlight minority communities, intensifying controversy.

• Critics argue it reflects fear politics, not genuine migration solutions.